Not surprisingly, the above logo only lasted a year before Steve Jobs commissioned graphic designer Rob Janoff to come up with something more modern. The phrase on the outside border reads, “Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” Original Apple Logo (1976-1976) The logo depicts Isaac Newton sitting under a tree, an apple dangling precipitously above his head. The first Apple logo was designed in 1976 by Ronald Wayne, sometimes referred to as the third co-founder of Apple. In fact, the company does not even have to print its name alongside the logo. However, it has not stopped the logo from being recognized all over the world.
The bitten apple logo may have had quite a history, a history whose parts remain unknown to people. The overall shape of the logo, however, remains unchanged from its original inception 33 years ago. In its place was a new logo that did away with the colorful stripes and replaced it with a more modern monochromatic look that has taken on a variety of sizes and colors over the past few years. The multi-colored Apple logo was in use for 22 years before it was axed by Steve Jobs less than a year after his return to Apple in 1997. “It is a wonderful urban legend, somebody starts it, and then people go ‘oh, that must be it.’” There have been so many rumors that the designer actually spoke out to calm the buzz. You couldn’t dream a more appropriate logo: lust, knowledge, hope and anarchy. One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. Jean-Louis Gassée, former Apple executive and founder of BeOS, quipped about the logo: Apple Logo Evolution and History Timeline (1976-2012) There are also people who think that the apple symbolizes Alan Turning, the father of modern computing, who took a bite out of an apple poisoned with cyanide that ultimately took his life. Some people think that the shift to the apple design was to make it more appropriate for the company name. There have been many rumors and speculations about the new logo. Janoff has said that there was no rhyme or reason behind the placement of the colors themselves, noting that Jobs wanted to have green at the top “because that’s where the leaf was.” The logo debuted a little before the computer’s launch. Janoff’s original apple logo contained a rainbow spectrum, a nod towards Apple’s computer Apple II which was the world’s first computer with color display. Jobs quickly threw out the old Newton logo, and Apple’s logo was fully established and used by the end of the company’s first year. The famous CEO soon hired graphic designer Rob Janoff, who then created the now classic and world-renowned logo of the bitten apple. The Newton logo was short lived, as Steve Jobs reportedly believed that it was too old-fashioned, or arcane. The Logo included a quote from William Wordsworth, a romantic English poet “Newton… a mind forever voyaging through strange seas of thought.” The poem was written on the frame of the logo. How did he figure it out? An apple fell on his head!Īpple’s first logo was a depiction of this event, with Newton sitting under an Apple tree. The first image to represent the computer company was Isaac Newton, the man who revolutionized science with his discoveries on gravity.
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